// blog · insights

Straight talk.

On custom software, data, and AI applied to business — no hype, no fluff. The same honest way we work.

FEATURED Choosing a vendor

How to choose a software house (and not regret it in 6 months)

Every software project starts out exciting. What separates the teams that deliver from the ones that disappoint is almost never the price on the proposal — it's six questions you can ask before signing.

Read article →·6 min
AI · Privacy

Self-hosted AI without leaking data (or violating the LGPD)

Pasting customer data into a public chatbot is a leak nobody sees. The answer isn't banning AI — it's changing where it runs.

Read →·6 min
BI · Savings

BI without per-user licenses

The per-seat model charges you more precisely when you do the right thing: getting more people to look at the data. A tax on your data culture.

Read →·5 min
AI · Method

AI as copilot, not pilot

The hype sells autonomous agents. The AI that delivers has a human in command: it does the work, but someone approves between phases.

Read →·6 min
AI · Cost

How much does your AI cost?

The token math almost nobody does. Why estimating isn't enough — and what changes when you measure (with real numbers).

Read →·5 min
Legacy · Decision

Modernize or rewrite?

The legacy-system dilemma is a false one. How to decide — and why replacing it piece by piece, with the system running, almost always wins.

Read →·6 min
Software · Method

Why your software project is running late

And it's almost never the devs' fault. The six real causes of delay — all method choices made before the first line of code — and the antidote to each one.

Read →·7 min
AI · Evaluation

Real AI or theater?

Every company says it has AI; almost none has AI actually running. Six signs you were sold theater — and the question that unmasks each one. A buyer's guide, no hype.

Read →·7 min
Software · Cost

Why "cheap" software ends up expensive

The price on the proposal is the smallest part of the bill. The five hidden costs — maintenance, lock-in, rework — that decide the total cost of your software. And why the "expensive" way of doing it right is almost always the real bargain.

Read →·7 min
AI · Decision

You might not need generative AI

Strange advice coming from a company that sells AI? The market pushes LLMs at everything, but plenty of good automation is a deterministic rule: cheap, predictable, auditable. The simplest-thing-that-solves-it test — and the 5 questions to ask before hiring an LLM.

Read →·6 min
// from reading to conversation

Like the way we think?

It's the way we work, too. Ask for a free diagnosis of your case — no sales pressure.

Request a free diagnosis →